International Insurance & Reinsurance Broker

Alsford Page and Gems Limited (APG) is a long-standing International Insurance and Reinsurance Broking House based in the City of London which is authorised and regulated by the Financial Conduct Authority ('FCA'). 

APG is a registered Lloyd’s Broker which is highly experienced in the broking of Binding Authority, Canadian Facilities, Marine & Energy, Non-Marine and Specialty business lines for a worldwide territorial client base.

APG was acquired by PSC Insurance Group Ltd in 2015. PSC is a diversified insurance services group with operations in Australia, Hong Kong, New Zealand and the United Kingdom.


Lloyd’s is proposing to transfer certain EEA insurance policies to Lloyd’s Brussels. The proposed transfer will not change terms and conditions of any policy, except that Lloyd’s Brussels will become the insurer and Data Controller in respect of the transferred policies.

Further information about the proposal (including whether it could affect your pre-transfer position), which policies are transferring, your rights and what you need to do can be found at


75 King William Street



Telephone 44 207 4560500
Facsimile   44 207 4560600

Alsford Page & Gems Limited is a registered Lloyd’s Broker and is authorised and regulated by the Financial Conduct Authority (Ref: 313489)